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SearchDay | How to Communicate SEO Value
Today's Top Story:

William
Flaiz

Great Expectations: How to Communicate SEO Value
 OUTSOURCED
Even after you've won the client's business and run a successful program, you still have to show the client what you did for their money. Communicating the value your search program provided is not to be taken lightly. It could mean the difference between a renewal and a one-off client project.
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Search Engine Watch Experts Columns

Chris
Boggs

Selling SEO During an Economic Downturn
 SEM CROSSFIRE
In a down economy, business development for SEO becomes increasingly important. As an agency or cons
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Google, Authors Guild Reach Settlement
It took three years, but Google and the Authors Guild reached a settlement in late October 2008 over the search engine's book digitization project. The deal benefits Google, the authors, and even the publishers, but the real winners are the readers. Keep reading for the details.

First, let's look at a little history and get a review. Back in 2005, Google began the Google Print Library Project, which aimed to make it easier for searchers to find books relevant to their interests, especially ones that are difficult to find other ways (such as those that are out of print). The search engine began working with the University of Michigan, Harvard University, Stanford University, the New York Public Library and Oxford University to scan all or parts of their book collections. The company's pla

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Marketing Lessons from Google
Under-monetize to buy mindshare. (almost every category Google is in) Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service. (almost every category Google is in) Offer something that forces people to keep coming back to your website. Alternatively, bundle your stuff into the browser. (the Google Toolbar is huge.) Invest heavily in distribution deals and public relations. Keep making small changes and talking about how important they are so you stay in the media. Maintain that your success is because superior products even while you are buying marketshare. If a business model competes with your model, try to guide the conversation and get market participants to attack each other to your own benefit (this, above all other reasons,
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Did Google Win the War on Paid Links?

Jim Boykin recently claimed to have kicked the paid links habit:

So, the best thing for my company to do, if we want to stay out of the fire, is to make sure that We Build Pages adheres to the Google Guidelines, and that means we won’t be getting any more paid links for manipulating search engines.

When I first got on the SEO scene and quickly started buying links, one of the sites I kept running into was WeBuildPages. One of my friends jokingly called me "the original link spammer" but Jim Boykin started buying links before I did and was doing it with more scale than I did. To see Jim dismiss link buying outright seems like it is either over-reaction or link buying is nearing its death.

Is Link Buying Nearing its Death?

When search click distributions may end u

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SEO Sales Process: Overcoming Common SEO Objections

When you're pitching for SEO business, what objections do you hear most often?

Knowing what objections to expect, and how to handle them will help you win business. Here are nine common objections made by SEO clients, and a few ideas on how to deal with them.

1. Search Engines Will Find Us/We Already Rank

Sure. Under what keyword terms? How much of the site are the spiders missing?

There is a big difference between arbitrary ranking in search engine listings, and ranking for focused keyword terms. Demonstrate to the client the value of appearing under a wide variety of targeted keyword terms, as opposed to this being a random process. It is like the difference between advertising where few people are looking, as opposed to appearing on a string of billboard

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