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PeterD and I recently put together the Keyword Research Flowchart. Interactive image below, with a larger image here and a downloadable PDF also available.
We hope you find it as valuable as we found it fun to make, and your feedback is appreciated. :)
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Today's Top Story:
Mark Jackson
Is it Too Late for Holiday Search Traffic?
AU NATURAL
Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day.
» Full story
» Print version
Search Engine Watch Experts Columns
Tim Ash
Assembling Your Landing Page Optimization Dream Team, Part 3
BY THE NUMBERS
We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywri |
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Remember seeing all those ads about making easy money with AdSense? Pretty soon those hucksters will be displaying ads on how to make easy money on YouTube, based in part on this NYT article about how a couple YouTube video creators are making $20,000 a month. As Cory Williams said "I didn’t start it to make money, but what a lovely surprise."
When evaluating such "opportunities" one must remember that there are mathematical outliers on every large social network. Generally it is a fools game to chase such a position, because many who are at the top accidentally ended up in the position (see above quote), and your odds of being 1 in 1,000,000 are precisely 1 in 1,000,000.
Many more people chasing that "opportunity" will only pollute the medium and force |
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As both an SEO and a Google shareholder, I have a love hate relationship with the company. More recently I have been feeling love when buying up shares of their stock, especially seeing how they are still buying marketshare while competitors are downsizing.
Increased Monetization
Google has been showing more ads on search results, and accidentally leaked some AdWords click volume numbers for Cyber Monday.
Google paid click volume was also up, year over year, in categories like Department Stores (39%), Books & Magazines (28%), Comparison shopping (25%) and Sports & Fitness (24%). Even categories like Apparel (9%) and Home Furnishings (14%) were up.
They recently announced they are accepting ads promoting hard alcohol, have started running credit card arbitr |
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Web Growth
President elect Obama is looking to push web growth hard:
It is unacceptable that the United States ranks 15th in the world in broadband adoption,” Mr. Obama said. “Here, in the country that invented the Internet, every child should have the chance to get online.
But many of the leading media companies may not be around to see that growth.
Bankruptcy
The Tribune Co. filed for bankruptcy and the New York Times is expecting that 2009 digital ad revenues might be below 2008 revenues.
Advertisers Becoming the Media
As the debt laden media companies die off, some advertisers are finding it cheaper to become the media rather than advertise on it and support its bloat:
one day cosmetics companies will perhaps start beefing up their own Web site |
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