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The Google Force

Google didn't come out of nowhere; it was far from the first search engine. Now that it's ten years old, it has grown from the new kid on the block to the biggest game in town. What lessons can you learn from them, and what's in store for Google's future? Keep reading for the answers to these and other questions.

Google recently turned 10 years old. A "BackRub" project is now a $157 billion enterprise that dominates Internet space. It currently employs over 19,000 people, holds ~65% search engine market share and makes around $31,018 per minute.

Started as a university project by Sergey Brin and Larry Page, Google represents what an idea, fueled by desire and persistent action, can achieve.

What can you learn from Google? Will it become a monopoly? Will there

Online Ad Networks in Despair Some ad networks are late with payments and slashing rates. There have been many reports of internet ad networks dying recently, and most of them deserve to because they add no value...they are all hat no cattle. Mary Meeker Web 2.0 Presentation
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Yahoo! Yahoo! Yahoo!

The WSJ reported that Jerry Yang is stepping down from the Yahoo! CEO role as soon as the board can find a replacement. May the bleeding soon stop. To appreciate the agony Jerry Yang lived through watch this Web 2.0 interview of him by John Battelle

To appreciate the agony that Jerry put shareholders through, look at Yahoo!'s stock chart

How long until Microsoft buys Yahoo!?

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Today's Top Story:

Gregg
Stewart

Offline and Online Conversions Tracking: Increase Your ROI
VERTICAL SEARCH
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence.
» Full story » Print version

Search Engine Watch Experts Columns

David
Szetela

The Good, the Bad and the Ugly: Click-Through and Conversion Rates
PROFITABLE PPC
What's a good click-through rate? What's a good conversion rate? That's not an

In response to my post yesterday "The Art Of The SEO Proposal", we had a few comments from readers wanting to see examples of proposals. Thanks for the feedback, guys. It really helps us to cover areas you find most valuable.

I looked back through some old proposals looking for examples, and here's the one that earned me the most money:

Hi (name removed),

It was great to meet up and hear about your plans for (name removed).

As discussed, this email is to confirm the scope of the project.

I will undertake search marketing for (name removed) with the aim of generating new sales leads. The KPI will be based around increasing the volume of verifiable leads per month, and demonstrating these leads came from search engine visitors.

Contract to follow

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